Hello,
My name
is liebre.

“An inspiring creator who delivers effective and memorable brand experiences that result in business for his clients, winning more than a dozen EFFIE and LATAM awards, including GRAN EFFIE for the past two years in Mexico”.

Juan Carlos Guerrero "Warrior" is a leader in the world of marketing and creativity, with an innovative vision that has inspired his teams to take brands to the minds of their consumers and companies to the next level.

He’s known as an inspiring creative leader who delivers efective and memorable brand experiences that work.

During the last 15 years, he was a fundamental piece in the positioning of Wunderman Thompson as the number 1 digital agency in the country and the region.

 "Marketing and advertising are transitioning to an era in which you have to have adaptative skills of the to move forward."

His talent has shaped the path of brands such as P&G, Kellogg's, Philip Morris, Diageo, Colgate, Telefónica, Citibank, Canon, Reebok, Carso Group, IBM, Ford Motor Company, Volvo, Jaguar, Land Rover, SAP, American Express, BAT , Absolut Vodka, Palacio de Hierro, Alimentos Capullo, Banamex, PayPal, Nestlé, Hasbro, Hotels.com, Expedia, Kinder, among others.

In his facet as a Business Fellow named by important business incubators such as Endeavor and Victoria 147, he has helped important entrepreneurial projects (Acento Mexicano, Tequila Milagro, RM Pharma, Pineda Covalín) to plan, build and activate their business models.

He’s won recognition at CyberLions Cannes, El Ojo de Iberoamérica, LIAA, The Clios, The Effie Awards, The John Capples Festivals, The New York festivals,
and El Círculo Creativo de México among Others.